In case you forgot, almost 40% of shoppers are choosing marketplaces as their primary channel to buy online!!
AND last year Australians spent $21.3 billion buying goods online. If you’ve already been considering going multichannel, it should come as no surprise that marketplaces are the hub for greater revenue.
When we think of the top dog’s of marketplaces, we all go to the giants like eBay and Amazon. But we sometimes forget about the ones in our own backyards. Although eCommerce breaks down the barriers of physical location, we forget that local platforms are where we can make some of our best profits. And really, who knows the Australian market better than those who have roots here?
Ignoring these marketplaces risks losing out on potential profit. Not only from loyalty or understanding of the Australian consumer, but from the targeted niches and ability to attract customers of different interests. Plus lowered shipping costs and faster delivery times can never hurt a sale.
So we thought we’d take a look at five lesser known marketplaces, the types of customers you’ll find there, and the best ways to approach each.
1. My Deal
MyDeal is an Australian ecommerce success story. Starting in 2012, the Melbourne-based marketplace serves over half a million buyers and over 1,000 sellers. They focus on retail and consumer products.
They’ve diversified their selling categories but originally specialised in furniture and homewares.
Fun Fact: The company has launched “Australia’s Night Online”: a 24 hour flash sale that promises discounts of up to 90% and occurs at the end of every financial year.
Top selling products: Electronic and Bed & Bath
2. Trade Me
New Zealand’s most popular listing-based platform. TradeMe prides itself on understanding the kiwi culture and knowing how to sell to them.
Products can be sold either by auction or at a fixed price for new and used goods.
Fun Fact: With over 1.8 million buyers and sellers active every month, being NZ’s largest shopping site and 3rd most influential brand.
Top selling products: Electronics and Homegoods
EZIBUY operates on a multi-channel business model both in Australia and New Zealand. The marketplace specialises in in clothing, homeware and gifts, with a greater female demographic.
Fun Fact: They now offer hundreds of products with personalised options such as a regular features on its site.
Top selling product: Clothing
Their mission is to build the best place for consumers to buy online. Fishpond started off selling books but have since diversified to categories such as sporting equipment and health care.
Like Amazon they also use third-party sellers to augment their product range and buy the goods from them.
Fun Fact: Delivery is included in the price, which means consumers aren’t turned off by expensive additional shipping rates.
Top selling products: Books, Toys, and Beauty
5. Trading Post
Arguably one of Australia’s oldest marketplaces, Tradingpost has been operating now for over 50 years.
It’s a trusted brand that is symbiotic with Australia’s working class heart, ingenuity, and ability to snap up a bargain.
Fun Fact: They offer fee-free listings and sales that are a huge perk to sellers.
Top selling products: Automotive and Sporting Equipment
Heard of some? Heard of none? Selling on any? Click the links and see how many new platforms you could potentially enter! Remember 71% of customers want to contact businesses through multiple channels; so the more the merrier when it comes to your marketplaces.
But If you take anything away from this article, it’s this: there’s a lot of power in selling to your local community. Marketplaces do help expand your reach, but you don’t have to cross borders to find new customers.
Want to read more about the latest news in eCommerce? Check out our most recent blog posts.